tag:blogger.com,1999:blog-50625060841720061362024-03-14T08:09:41.315+01:00PLV DatabaseItinéraire d'un étudiant en marketing/vente dans les linéaires des grandes et moyennes surfacesNathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.comBlogger226125tag:blogger.com,1999:blog-5062506084172006136.post-44984099155172484512014-11-24T21:12:00.000+01:002014-11-24T21:13:47.803+01:00Théâtralisation Mars Celebrations<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-TFwsw1VrqB4/VHOPfQgkhLI/AAAAAAAAA5U/bfj_4FLv-Cc/s1600/IMAG0612.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-TFwsw1VrqB4/VHOPfQgkhLI/AAAAAAAAA5U/bfj_4FLv-Cc/s1600/IMAG0612.jpg" height="640" width="362" /></a></div>
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<tr><td><b>Lieu : </b><img border="0" src="http://2.bp.blogspot.com/-a23Byg7Vfg8/TjG_OOBxbNI/AAAAAAAAAJg/_-nGVBOJ9rM/s200/auchan.jpg" height="60" width="200" /></td></tr>
<tr><td class="tr-caption" style="font-size: 12px;">Semécourt</td></tr>
</tbody></table>
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<b>Marque : </b>Celebration (Mars)<br />
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<b>Date : </b>14/11/2014<br />
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<b>J'aime :</b><br />
<b><br /></b></div>
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La PLV qui joue à fond la carte du produit phare et permet sa bonne mise en avant.</div>
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<b>J'aime moins :</b><br />
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Le display en forme de bouteille, réussi dans la forme, se révélera peut être moins pratique à l'usage (contrainte de place et intégrations avec des ilôts constitués de palettes non adaptés aux formes arrondies).</div>
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Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com1tag:blogger.com,1999:blog-5062506084172006136.post-86042390711543863552014-11-24T21:02:00.001+01:002014-11-24T21:13:30.588+01:00Théâtralisation Ferrero<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-TWsn7bVp3aw/VHONmM2UX2I/AAAAAAAAA5A/_ajX_8MPp0w/s1600/IMAG0611.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-TWsn7bVp3aw/VHONmM2UX2I/AAAAAAAAA5A/_ajX_8MPp0w/s1600/IMAG0611.jpg" height="640" width="360" /></a></div>
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<a href="http://2.bp.blogspot.com/-KVhXBpHyVbM/VHONnFVFElI/AAAAAAAAA5I/vRmkFxwIHew/s1600/IMAG0613.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-KVhXBpHyVbM/VHONnFVFElI/AAAAAAAAA5I/vRmkFxwIHew/s1600/IMAG0613.jpg" height="362" width="640" /></a></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; margin-left: auto; margin-right: auto; padding: 4px; position: relative; text-align: center;"><tbody>
<tr><td><b>Lieu : </b><img border="0" src="http://2.bp.blogspot.com/-a23Byg7Vfg8/TjG_OOBxbNI/AAAAAAAAAJg/_-nGVBOJ9rM/s200/auchan.jpg" height="60" width="200" /></td></tr>
<tr><td class="tr-caption" style="font-size: 12px;">Semécourt</td></tr>
</tbody></table>
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<b>Marque : </b>Kinder / Ferrero (Ferrero)<br />
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<b>Date : </b>14/11/2014<br />
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<b>J'aime :</b><br />
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Deux identités claires et distinctes entre les enfants (Kinder) et les chocolats pour adultes (Ferrero).</div>
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PLV en cohérence avec la cible de chacunes des marques.</div>
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Uniformité des deux ilôts qui renforce l'impact visuel.</div>
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Displays 'sapins'.</div>
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<b>J'aime moins :</b><br />
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Je cherche encore...</div>
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Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-66223717366973027852014-11-24T20:55:00.001+01:002014-11-24T21:14:14.223+01:00Théâtralisation Lindt<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-Omgd3zGN09A/VHOL0ik0UII/AAAAAAAAA4w/8j0Af8DaMfE/s1600/IMAG0610.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-Omgd3zGN09A/VHOL0ik0UII/AAAAAAAAA4w/8j0Af8DaMfE/s1600/IMAG0610.jpg" height="640" width="362" /></a></div>
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<a href="http://3.bp.blogspot.com/-N9FyPYC-x48/VHOL0UDVsMI/AAAAAAAAA4s/GLodqabso0c/s1600/IMAG0615.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-N9FyPYC-x48/VHOL0UDVsMI/AAAAAAAAA4s/GLodqabso0c/s1600/IMAG0615.jpg" height="640" width="362" /></a></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; margin-left: auto; margin-right: auto; padding: 4px; position: relative; text-align: center;"><tbody>
<tr><td><b>Lieu : </b><img border="0" src="http://2.bp.blogspot.com/-a23Byg7Vfg8/TjG_OOBxbNI/AAAAAAAAAJg/_-nGVBOJ9rM/s200/auchan.jpg" height="60" width="200" /></td></tr>
<tr><td class="tr-caption" style="font-size: 12px;">Semécourt</td></tr>
</tbody></table>
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20.7900009155273px;" />
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<b>Marque : </b>Lindt (Lindt & Sprüngli)<br />
<br /></div>
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<b>Date : </b>14/11/2014<br />
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<b>J'aime :</b><br />
<b><br /></b></div>
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<div style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;">
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Disctintion chocolats adultes/enfants nette.</div>
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Impact visuel des PLV qui accentue l'effet de masse.</div>
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Cohérence et uniformité de l'ilôt enfant...</div>
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<div style="text-align: center;">
<b>J'aime moins :</b><br />
<b><br /></b></div>
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<div style="text-align: center;">
...Moins nette sur l'adulte.</div>
<div style="text-align: center;">
Urne du jeu concours (totem Ourson) très basse, peu pratique.</div>
</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-72256589261002139532014-11-24T20:47:00.000+01:002014-11-24T20:47:30.470+01:00ENFIN DE RETOUR !!!Cette fois, c'est la bonne :)<br />
<br />
Merci à tous ceux qui m'ont écris depuis la suspension pour me féliciter du travail accompli et m'encourager pour la suite !<br />
<br />
On redémarre avec une actualité de saison : les chocolats de fin d'année !<br />
<br />
A bientôt,<br />
<br />
NathanNathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-77130550436026298402014-04-21T18:19:00.003+02:002014-04-21T18:19:40.146+02:00Je suis bien toujours là :)Bonjour à tous,<br />
<br />
Ma récente prise de poste, couplée à un déménagement, est TRES chronophage.<br />
<br />
Je reviens très vite avec de nouveaux articles, promis !<br />
<br />
A bientôt,<br />
<br />
NathanNathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-23216004693014750442014-02-23T13:59:00.001+01:002014-02-23T13:59:40.834+01:00Totem Coca-Cola Light<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-_4CsdCSb2_c/Uwnu1pwhR4I/AAAAAAAAAzQ/LUlrb-bWvgY/s1600/IMG_20140130_152021.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-_4CsdCSb2_c/Uwnu1pwhR4I/AAAAAAAAAzQ/LUlrb-bWvgY/s1600/IMG_20140130_152021.jpg" height="640" width="480" /></a></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; margin-left: auto; margin-right: auto; padding: 4px; position: relative; text-align: center;"><tbody>
<tr><td><b>Lieu :</b><img border="0" height="65" src="http://3.bp.blogspot.com/-DKDovEc8LvU/UJFOSrObrkI/AAAAAAAAAas/EyaIgQUeBM8/s200/6a00d83451e05069e20133f3559971970b-800wi.jpg" width="200" /></td></tr>
<tr align="center"><td class="tr-caption" style="font-size: 12px;"><span style="font-family: inherit; font-size: xx-small;">Mondeville 2</span></td></tr>
</tbody></table>
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<b>Date :</b> 30/01/2014<br /></div>
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<b>Marque : </b>Coca-Cola Light (Coca-Cola)<br /></div>
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<b>J'aime :</b><b><span style="font-size: xx-small;"></span></b></div>
<div style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
Association à la Saint-Valentin assez originale sur cette catégorie.</div>
<div style="background-color: white; text-align: center;">
<span style="color: #444444;"><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Originalité </span><span style="line-height: 20px;">également</span><span style="font-size: 15px; line-height: 20px;"> sur la forme cf totem percé avec le contour en coeur.</span></span></span></div>
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<br style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;" /><div style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>J'aime moins :</b></div>
<div style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
Impossible de déposer son bulletin ailleurs or l'endroit est peu pratique pour le remplir.</div>
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Gain "week end" : peu précis.</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com3tag:blogger.com,1999:blog-5062506084172006136.post-62751228825201304842014-02-23T13:49:00.000+01:002014-02-23T13:49:53.190+01:00Théâtralisation multimarques Chandeleur Carrefour<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-sPTEGP-JOfs/UwnsyWd0iFI/AAAAAAAAAzE/eSBeXvJVLUg/s1600/IMG_20140130_151301.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-sPTEGP-JOfs/UwnsyWd0iFI/AAAAAAAAAzE/eSBeXvJVLUg/s1600/IMG_20140130_151301.jpg" height="640" width="480" /></a></div>
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<tr><td><b>Lieu :</b><img border="0" height="65" src="http://3.bp.blogspot.com/-DKDovEc8LvU/UJFOSrObrkI/AAAAAAAAAas/EyaIgQUeBM8/s200/6a00d83451e05069e20133f3559971970b-800wi.jpg" width="200" /></td></tr>
<tr align="center"><td class="tr-caption" style="font-size: 12px;"><span style="font-family: inherit; font-size: xx-small;">Mondeville 2</span></td></tr>
</tbody></table>
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<b>Date :</b> 30/01/2014<br /></div>
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<div style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>Marques : </b>Francine, Béghin Say, Lactel, Loïc Raison, Lustucru.<br /></div>
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</div>
<div style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>J'aime :</b><b><span style="font-size: xx-small;"></span></b></div>
<div style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
Regroupement de différentes marques de groupe différents autour du thème de la chandeleur : une initiative encore rare.</div>
<div style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
Mise en avant de l'aspect festif.</div>
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</div>
<br style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;" /><div style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>J'aime moins :</b></div>
<div style="background-color: white; color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
Marques individuellement peu visibles.</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-13482146149844470812014-02-23T13:40:00.000+01:002014-02-23T13:40:22.320+01:00Théâtralisation Nutella<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-UuSxCIc2x6o/UwnpVvtLU2I/AAAAAAAAAy4/SgxZ7XrDMO4/s1600/IMG_20140130_140149.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-UuSxCIc2x6o/UwnpVvtLU2I/AAAAAAAAAy4/SgxZ7XrDMO4/s1600/IMG_20140130_140149.jpg" height="640" width="480" /></a></div>
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<tr><td><span style="color: #444444;"><b>Lieu : </b><img border="0" height="51" src="https://lh6.googleusercontent.com/-jFhBdzIc0cA/TYBoWIzZ4xI/AAAAAAAAAGs/z_5N9tYjEp4/s200/ITM-super.jpg" width="200" /></span></td></tr>
<tr><td class="tr-caption" style="font-size: 12px;"><span style="color: #444444;">Argences</span></td><td class="tr-caption" style="font-size: 12px;"><span style="color: #666666;"><br /></span></td><td class="tr-caption" style="font-size: 12px;"><span style="color: #666666;"><br /></span></td><td class="tr-caption" style="font-size: 12px;"><span style="color: #666666;"><br /></span></td></tr>
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<b>Marque : </b>Nutella (Ferrero)</div>
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<b>Date :</b> 30/01/2014</div>
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<b>J'aime :</b></div>
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Evènementialisation de la chandeleur.</div>
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Mise en avant du côté ludique.</div>
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Leaflets recette.</div>
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<b style="font-size: 15px;"> </b></div>
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<b>J'aime moins :</b></div>
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Offre promo 3pour2 peu visible.</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-696533162912763332014-01-23T11:16:00.000+01:002014-01-23T11:17:20.221+01:00Théâtralisation multimarques Mondelez<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-ssIGEG24tb8/UuDprGPJF4I/AAAAAAAAAyI/Kk01WlxUFTU/s1600/IMG_20140118_161111.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-ssIGEG24tb8/UuDprGPJF4I/AAAAAAAAAyI/Kk01WlxUFTU/s1600/IMG_20140118_161111.jpg" height="640" width="480" /></a></div>
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<tr><td><b>Lieu :</b><img border="0" src="http://3.bp.blogspot.com/-DKDovEc8LvU/UJFOSrObrkI/AAAAAAAAAas/EyaIgQUeBM8/s200/6a00d83451e05069e20133f3559971970b-800wi.jpg" height="65" width="200" /></td></tr>
<tr align="center"><td class="tr-caption" style="font-size: 12px;"><span style="font-family: inherit; font-size: xx-small;">Mondeville 2</span></td></tr>
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<b>Date :</b> 18/01/2014<br />
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<b>Marque : </b>Divers (Mondelez)<br />
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<b>J'aime :</b><b><span style="font-size: xx-small;"></span></b></div>
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Promo et MEA autour de l'ensemble des marques.</div>
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<span style="color: #444444;"><span style="font-size: 15px;">Massification qui permet un impact visuel maximal.</span></span></div>
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Cohérent avec la stratégie de développement (cf Milka en biscuits).</div>
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<b>J'aime moins :</b></div>
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A part le caddy, pas d'éléments spécifiques à cette opération.</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-38826696122370260362014-01-23T11:05:00.000+01:002014-01-23T11:17:39.837+01:00Affichage numérique CC Les Quatres Temps (Carte Noire)<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-qR6zJvHo7Pc/UuDoOUqzoiI/AAAAAAAAAyA/rYhjkjS8ZLA/s1600/IMG_20140107_151337.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-qR6zJvHo7Pc/UuDoOUqzoiI/AAAAAAAAAyA/rYhjkjS8ZLA/s1600/IMG_20140107_151337.jpg" height="640" width="480" /></a></div>
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<tr><td><b>Lieu : </b><img border="0" src="http://2.bp.blogspot.com/-a23Byg7Vfg8/TjG_OOBxbNI/AAAAAAAAAJg/_-nGVBOJ9rM/s200/auchan.jpg" height="60" width="200" /></td></tr>
<tr><td class="tr-caption" style="font-size: 12px;">La Défense</td></tr>
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<div style="text-align: center;">
<b>Marque : </b>Carte Noire (Mondelez)<br />
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<b>Date : </b>07/01/2014<br />
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<div style="text-align: center;">
<b>J'aime :</b></div>
</div>
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<div style="text-align: center;">
Impact visuel/sonore imbattable.</div>
<div style="text-align: center;">
Visibilité maximale via la taille des écrans.</div>
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Vue à 360°.</div>
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<div style="text-align: center;">
<br /></div>
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<br /></div>
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<b>J'aime moins :</b></div>
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<div style="text-align: center;">
Je cherche encore...</div>
</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com2tag:blogger.com,1999:blog-5062506084172006136.post-5536168257953945162013-12-09T22:31:00.000+01:002013-12-09T22:31:30.651+01:00Merchandising : Le traiteur frais en Suisse chez Coop<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-o1-cvob64Us/UqYrTGjYkcI/AAAAAAAAAxM/W1F1OKXvIjQ/s1600/IMG_20131130_142824.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-o1-cvob64Us/UqYrTGjYkcI/AAAAAAAAAxM/W1F1OKXvIjQ/s400/IMG_20131130_142824.jpg" width="300" /></a></div>
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<a href="http://2.bp.blogspot.com/-5ev6EXr-6vQ/UqYrLpgRX1I/AAAAAAAAAxE/G5seZYOgIfA/s1600/IMG_20131130_142832.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-5ev6EXr-6vQ/UqYrLpgRX1I/AAAAAAAAAxE/G5seZYOgIfA/s400/IMG_20131130_142832.jpg" width="300" /></a></div>
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<a href="http://4.bp.blogspot.com/-BpaHRLKZ5Zs/UqYrTg_z5oI/AAAAAAAAAxQ/qateKBd_848/s1600/IMG_20131130_142839.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-BpaHRLKZ5Zs/UqYrTg_z5oI/AAAAAAAAAxQ/qateKBd_848/s400/IMG_20131130_142839.jpg" width="300" /></a></div>
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<tr><td><br /><span style="font-family: Arial, Helvetica, sans-serif;"><div class="separator" style="clear: both; text-align: center;">
<b style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px;">Lieu<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><span style="font-size: 15px;"> </span><a href="http://4.bp.blogspot.com/-3NptwhxwXXs/UqYssH6VNEI/AAAAAAAAAxs/kTzF9jOIi78/s1600/coop.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="68" src="http://4.bp.blogspot.com/-3NptwhxwXXs/UqYssH6VNEI/AAAAAAAAAxs/kTzF9jOIi78/s200/coop.PNG" width="200" /></a></div>
</span></td></tr>
<tr><td class="tr-caption"><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: x-small;">Zürich</span></span></td></tr>
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<b style="font-size: 15px;">Marque : </b><span style="font-size: 15px;">Divers</span></div>
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<b><br /></b><b>Date : </b>30/11/2013</div>
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<b>J'aime :</b></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
Contrairement à toutes les enseignes françaises que je connaisse (si vous avez un exemple, je suis preneur), peu de bacs ici, mais des produits exposés sur broches (!).</div>
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Je trouve le rendu très qualitatif, les produits sont mis nettement mieux en avant et en valeur.</div>
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Le rayon est de façon globale plus lisible.</div>
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<br /></div>
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<b>J'aime moins :</b></div>
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Coûts supplémentaires ; accroche pour les broches, nécessite d'avoir des packs sous vide au risque de voir le produit se tasser vers le bas, remplissage plus long.</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-37125425918882011222013-12-09T21:33:00.000+01:002013-12-09T21:39:27.858+01:00Théâtralisation Haribo : Habillage....d'escalator !<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-b0slQlbC_dY/UqYkyb8Y5aI/AAAAAAAAAw0/t4hEZY88p0M/s1600/IMG_20131126_121945.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-b0slQlbC_dY/UqYkyb8Y5aI/AAAAAAAAAw0/t4hEZY88p0M/s400/IMG_20131126_121945.jpg" width="300" /></a></div>
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<tr><td><b style="font-size: 15px;">Lieu<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><span style="font-family: Arial, Helvetica, sans-serif;"> </span><a href="http://2.bp.blogspot.com/-SRvxZHoEK4c/Uop54J2BWKI/AAAAAAAAAu0/hgdP0Dqi7J8/s1600/logo_hyper_1.2.gif" imageanchor="1" style="color: cyan; margin-left: auto; margin-right: auto; text-decoration: none;"><img border="0" height="46" src="http://2.bp.blogspot.com/-SRvxZHoEK4c/Uop54J2BWKI/AAAAAAAAAu0/hgdP0Dqi7J8/s200/logo_hyper_1.2.gif" style="border: none; position: relative;" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12px;"><span style="color: #444444; font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Euralille</span></td></tr>
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<b style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;">Marque : </b><span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;">Haribo</span><span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><b> </b>(Haribo Ricqles Zan)</span></div>
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<b><br /></b>
<b>Date : </b>26/11/2013</div>
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<b>J'aime :</b></div>
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Le crossmerchandising placé entre les deux étages, lieu de passage quasi obligé.</div>
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Les bonbons sont aussi à hauteur d'enfants, malin.</div>
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Emplacement inédit et surprenant.</div>
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<br /></div>
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<b>J'aime moins :</b></div>
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Quid du réassort ?</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-61773165498608252792013-12-08T21:23:00.000+01:002013-12-08T21:24:35.007+01:00Théâtralisation Leffe<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-f3O9vcrHk9E/UqTQRxu59AI/AAAAAAAAAwc/Lp3V1GSeaE8/s1600/IMG_20131111_100122.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-f3O9vcrHk9E/UqTQRxu59AI/AAAAAAAAAwc/Lp3V1GSeaE8/s400/IMG_20131111_100122.jpg" width="300" /></a></div>
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<a href="http://2.bp.blogspot.com/-Owy8bZ3tiwU/UqTRICNOvpI/AAAAAAAAAwk/6GhaD4eaHX8/s1600/IMG_20131111_100135.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-Owy8bZ3tiwU/UqTRICNOvpI/AAAAAAAAAwk/6GhaD4eaHX8/s400/IMG_20131111_100135.jpg" width="300" /></a></div>
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<tr><td><b>Lieu :</b><img border="0" height="65" src="http://3.bp.blogspot.com/-DKDovEc8LvU/UJFOSrObrkI/AAAAAAAAAas/EyaIgQUeBM8/s200/6a00d83451e05069e20133f3559971970b-800wi.jpg" width="200" /></td></tr>
<tr align="center"><td class="tr-caption" style="font-size: 12px;"><span style="font-family: inherit; font-size: xx-small;">Mondeville 2</span></td></tr>
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<b>Date :</b> 11/11/2013<br />
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<b>Marque : </b>Leffe (AB Inbev)<br />
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<b>J'aime :</b><b><span style="font-size: xx-small;"></span></b></div>
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Ilôt massif, impact visuel très fort, sans que ce soit au détriment de la qualité du matériel.</div>
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<span style="color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Mise en avant de la qualité via les conseils de dégustations, les suggestions d'associations avec des plats, la description des arômes... qui ne sont pas sans </span><span style="line-height: 20px;">rappeler</span><span style="font-size: 15px; line-height: 20px;"> ce qui se fait pour les vins.</span></span></div>
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<b>J'aime moins :</b></div>
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Je cherche encore...</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-14048186357362206102013-12-08T18:43:00.000+01:002013-12-09T22:32:25.421+01:00Habillage de linéaire et stop rayon Nivéa<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-TFKzYFTrK84/UqSt_3mGS5I/AAAAAAAAAwM/OXkASBTpkKs/s1600/IMG_20131109_155619.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-TFKzYFTrK84/UqSt_3mGS5I/AAAAAAAAAwM/OXkASBTpkKs/s400/IMG_20131109_155619.jpg" width="300" /></a></div>
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<b><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"></span></b></div>
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<b><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"><b style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px;">Lieu<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><a href="http://4.bp.blogspot.com/-vl9eyHVEdHw/UoqBevH6jUI/AAAAAAAAAvY/qv0FLSViKaw/s1600/LOG_HYPER-U_Com_RVB_SN.jpg" imageanchor="1" style="color: cyan; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="51" src="http://4.bp.blogspot.com/-vl9eyHVEdHw/UoqBevH6jUI/AAAAAAAAAvY/qv0FLSViKaw/s200/LOG_HYPER-U_Com_RVB_SN.jpg" style="border: none; position: relative;" width="200" /></a></span></b></div>
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<span style="color: #444444; font-size: xx-small;">Douvres la Délivrande</span></div>
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<b>Marque :</b> Nivéa (Beiersdorf)<br />
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<b>Date : </b>09/11/2013</div>
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<b>J'aime :</b></div>
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Stop Rayon : Mise en avant de l'innovation ; rappel de l'usage douche via la serviette de bain.</div>
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<span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Habillage de linéaire : </span><span style="line-height: 20px;">Pédagogie claire et illustrée</span><span style="font-size: 15px; line-height: 20px;"> sur le nouveau geste.</span></span></div>
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<b>J'aime moins :</b></div>
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La seule nouvelle technologie va-t-elle inciter à l'achat ?</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-80048902243110544842013-12-08T18:34:00.000+01:002013-12-08T18:34:03.775+01:00Habillage de linéaire Mr. Propre<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-pduD_xTYV3Q/UqSr9TkHzUI/AAAAAAAAAwA/EypxU42deWI/s1600/IMG_20131109_155001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-pduD_xTYV3Q/UqSr9TkHzUI/AAAAAAAAAwA/EypxU42deWI/s400/IMG_20131109_155001.jpg" width="300" /></a></div>
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<b style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px;">Lieu<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><a href="http://4.bp.blogspot.com/-vl9eyHVEdHw/UoqBevH6jUI/AAAAAAAAAvY/qv0FLSViKaw/s1600/LOG_HYPER-U_Com_RVB_SN.jpg" imageanchor="1" style="color: cyan; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="51" src="http://4.bp.blogspot.com/-vl9eyHVEdHw/UoqBevH6jUI/AAAAAAAAAvY/qv0FLSViKaw/s200/LOG_HYPER-U_Com_RVB_SN.jpg" style="border: none; position: relative;" width="200" /></a></div>
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<span style="color: #444444; font-size: xx-small;">Douvres la Délivrande</span></div>
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<b>Marque :</b> Mr. Propre (P&G)</div>
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<b> </b></div>
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<b>Date : </b>09/11/2013</div>
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<b>J'aime :</b></div>
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Claim clair</div>
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Bonne visibilité du support des petits formats...</div>
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<b>J'aime moins :</b></div>
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...mais peu pratique à l'usage : produits qui tombent. On pourrait imaginer un PAV adapté au produit à la place.</div>
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PLV spécifique d'habillage qui n'est pas sur le bon produit. </div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-15835311441894687382013-12-08T13:12:00.002+01:002013-12-08T13:12:52.829+01:00Présentoir Celebrations<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-Z-084m3lrL4/UqRf4v4JRJI/AAAAAAAAAvw/fV2ZKb9aGQY/s1600/IMG_20131109_154915.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-Z-084m3lrL4/UqRf4v4JRJI/AAAAAAAAAvw/fV2ZKb9aGQY/s400/IMG_20131109_154915.jpg" width="300" /></a></div>
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<b style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px;">Lieu<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><a href="http://4.bp.blogspot.com/-vl9eyHVEdHw/UoqBevH6jUI/AAAAAAAAAvY/qv0FLSViKaw/s1600/LOG_HYPER-U_Com_RVB_SN.jpg" imageanchor="1" style="color: cyan; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="51" src="http://4.bp.blogspot.com/-vl9eyHVEdHw/UoqBevH6jUI/AAAAAAAAAvY/qv0FLSViKaw/s200/LOG_HYPER-U_Com_RVB_SN.jpg" style="border: none; position: relative;" width="200" /></a></div>
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<span style="color: #444444; font-size: xx-small;">Douvres la Délivrande</span></div>
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<b>Marque :</b> Celebrations (Mars)</div>
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<b> </b></div>
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<b>Date : </b>09/11/2013</div>
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<b>J'aime :</b></div>
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Original sur la forme, et rappel du produit.</div>
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<span style="background-color: transparent; line-height: 20px;"><span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;">Évoque</span></span><span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;"> le caractère festif.</span></span></div>
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<b>J'aime moins :</b></div>
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Manque relativement de visibilité "coincé" entre deux box; une partie des produits peu accessibles.</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-518485767908362092013-11-18T22:16:00.000+01:002013-11-18T22:16:46.453+01:00Théâtralisation Nestlé Chocolat<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-QdUbRk9sanU/UoqBYT8zfaI/AAAAAAAAAvQ/DPXCHMb4csw/s1600/IMG_20131109_154814.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://2.bp.blogspot.com/-QdUbRk9sanU/UoqBYT8zfaI/AAAAAAAAAvQ/DPXCHMb4csw/s400/IMG_20131109_154814.jpg" width="300" /></a></div>
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<b style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px;">Lieu<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><a href="http://4.bp.blogspot.com/-vl9eyHVEdHw/UoqBevH6jUI/AAAAAAAAAvY/qv0FLSViKaw/s1600/LOG_HYPER-U_Com_RVB_SN.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="51" src="http://4.bp.blogspot.com/-vl9eyHVEdHw/UoqBevH6jUI/AAAAAAAAAvY/qv0FLSViKaw/s200/LOG_HYPER-U_Com_RVB_SN.jpg" width="200" /></a></div>
</span></b></div>
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<span style="color: #444444; font-size: xx-small;">Douvres la Délivrande</span></div>
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<tr align="center"><td></td></tr>
</tbody></table>
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<b>Marque :</b> Nestlé, Lanvin (Nestlé)</div>
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<b> </b></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>Date : </b>09/11/2013</div>
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<br /></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>J'aime :</b></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
L'association chocolats/"cube"/trésor qui valorise le produit.</div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<span style="font-size: 15px;">Mise en avant des produits.</span></div>
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<span style="font-size: 15px;">La jupe de palette multimarques.</span></div>
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<br /></div>
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<b>J'aime moins :</b></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
En <a href="http://plv-database.blogspot.fr/2011/11/theatralisation-nestle-grand-chocolat.html" target="_blank">deux ans</a>, peu d'évolutions dans la forme, voire même une baisse au niveau qualitatif (cube ouvert vs fermé avec un "noeud" en 2011, réduction des coûts?). </div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-74872799482338141282013-11-18T22:02:00.002+01:002013-11-18T22:02:39.331+01:00Stop Rayon Oreo<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-0rIs0qhnS_o/Uop_h_SwjVI/AAAAAAAAAvE/6x4ymvrpgVA/s1600/IMG_20131019_161037.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-0rIs0qhnS_o/Uop_h_SwjVI/AAAAAAAAAvE/6x4ymvrpgVA/s400/IMG_20131019_161037.jpg" width="300" /></a></div>
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<div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>Lieu<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><a href="http://1.bp.blogspot.com/-BA_2iSyIOCM/Um9QBDYjUwI/AAAAAAAAAtk/7pwhh0GCq74/s1600/SUPER-U.jpg" imageanchor="1" style="color: cyan; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="49" src="http://1.bp.blogspot.com/-BA_2iSyIOCM/Um9QBDYjUwI/AAAAAAAAAtk/7pwhh0GCq74/s200/SUPER-U.jpg" style="border: none; position: relative;" width="200" /></a></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<span style="color: #444444; font-size: xx-small;">Collombelles</span></div>
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;" /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; margin-left: auto; margin-right: auto; padding: 4px; position: relative;"><tbody>
<tr align="center"><td></td></tr>
</tbody></table>
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<b>Marque :</b> Oreo (Mondelez)</div>
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<b> </b></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>Date : </b>19/10/2013</div>
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<br /></div>
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<b>J'aime :</b></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
Visibilité du produit et de la marque.</div>
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PLV en relief, fait plus qualitatif et améliore la MEA.</div>
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<br /></div>
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<b>J'aime moins :</b></div>
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Présence d'un QR code, mais pas d'info sur son contenu.</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-18631521485170725502013-11-18T21:49:00.001+01:002013-11-20T08:01:37.505+01:00Crossmerchandising Ducros <div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-0Rq0_wdKs2o/Uop4Gy8KBvI/AAAAAAAAAuk/yRgCBHdb5mY/s1600/CORA-FORBACH-WURTH-+MUR+DE+CRAVATES.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://3.bp.blogspot.com/-0Rq0_wdKs2o/Uop4Gy8KBvI/AAAAAAAAAuk/yRgCBHdb5mY/s400/CORA-FORBACH-WURTH-+MUR+DE+CRAVATES.JPG" width="400" /></a></div>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: left; color: black; font-size: 15px; line-height: 20px; margin-bottom: 1em; margin-left: auto; margin-right: auto; padding: 4px; position: relative; text-align: center;"><tbody>
<tr><td><b style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;">Lieu <span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><span style="color: #444444;"><u><b><img border="0" src="http://3.bp.blogspot.com/-EHmanKpkyOE/Tu6RksW66OI/AAAAAAAAAPU/G3fR-T7_pv4/s1600/Logo_cora.gif.png" /></b></u></span></td></tr>
<tr><td class="tr-caption"><span style="color: #444444;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Forbach</span></span><br />
<span style="color: #444444; font-size: 12px;"><br /></span></td></tr>
</tbody></table>
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<a href="http://3.bp.blogspot.com/-1-ZitMSMDQM/Uop39d83MeI/AAAAAAAAAuY/tsl7c6LSC2Q/s1600/SU+-+ST+MAXIMIN-2012-+SCHLESSER-+DISPLAY+DELOC+CUISSON+FONDANTE.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-1-ZitMSMDQM/Uop39d83MeI/AAAAAAAAAuY/tsl7c6LSC2Q/s400/SU+-+ST+MAXIMIN-2012-+SCHLESSER-+DISPLAY+DELOC+CUISSON+FONDANTE.jpg" width="300" /></a></div>
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</div>
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<b>Lieu<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><a href="http://1.bp.blogspot.com/-BA_2iSyIOCM/Um9QBDYjUwI/AAAAAAAAAtk/7pwhh0GCq74/s1600/SUPER-U.jpg" imageanchor="1" style="color: cyan; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="49" src="http://1.bp.blogspot.com/-BA_2iSyIOCM/Um9QBDYjUwI/AAAAAAAAAtk/7pwhh0GCq74/s200/SUPER-U.jpg" style="border: none; position: relative;" width="200" /></a></div>
<div style="background-color: white; color: #333333; line-height: 20px;">
<div style="text-align: center;">
<span style="color: #444444;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">Saint Maximin</span></span></div>
</div>
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<span style="color: #444444; font-size: xx-small;"><br /></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-RivhxzXNOpE/Uop4GY0k5bI/AAAAAAAAAug/Wrx7iMp_ZEI/s1600/D%C3%A9loc+CF+ventouse+-+Medhi+Hijab+2013.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://2.bp.blogspot.com/-RivhxzXNOpE/Uop4GY0k5bI/AAAAAAAAAug/Wrx7iMp_ZEI/s400/D%C3%A9loc+CF+ventouse+-+Medhi+Hijab+2013.jpg" width="400" /></a></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><b style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;">Lieu<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><span style="font-family: Arial, Helvetica, sans-serif;"> </span><a href="http://2.bp.blogspot.com/-SRvxZHoEK4c/Uop54J2BWKI/AAAAAAAAAu0/hgdP0Dqi7J8/s1600/logo_hyper_1.2.gif" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="46" src="http://2.bp.blogspot.com/-SRvxZHoEK4c/Uop54J2BWKI/AAAAAAAAAu0/hgdP0Dqi7J8/s200/logo_hyper_1.2.gif" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="color: #444444; font-family: Arial, Helvetica, sans-serif; font-size: xx-small;">N/A</span></td></tr>
</tbody></table>
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<br /></div>
<div class="" style="clear: both; text-align: center;">
<br /></div>
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<b>Marque : </b>Ducros<b> </b>(<span style="color: #444444; font-size: 15px;">Mc Cormick</span>)<br />
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</div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>Date : </b>N/A</div>
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<br /></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>J'aime :</b></div>
<div style="background-color: white; text-align: center;">
<span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;">La démarche crossmerch : J'évoquais dans </span></span><a href="http://plv-database.blogspot.fr/2013/10/cravate-crossmerchandising-ducros.html" style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;" target="_blank">cet article</a><span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;"> la même PLV en FDR. Utilisée en crossmerchandising au rayon boucherie, elle retrouve toute sa fonction de développement des achats </span><span style="line-height: 20px;">spontanés</span><span style="font-size: 15px; line-height: 20px;">.</span></span></div>
<div style="background-color: white; text-align: center;">
<span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Facile à poser, se présente sous différentes formes.</span></span></div>
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<br /></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>J'aime moins :</b></div>
<div style="background-color: white; text-align: center;">
<span style="background-color: transparent; line-height: 20px;"><span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;">Pérenniser le matériel et maintenir cette double implantation restera sûrement le plus dur</span></span><span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;">.</span></span></div>
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<span style="font-size: x-small;"><br /></span></div>
<div>
<span style="color: #444444; font-family: Arial, Helvetica, sans-serif; font-size: x-small;">Merci à Nicolas pour sa contribution ! :-)</span></div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-21665073831692201482013-11-06T21:51:00.001+01:002013-11-06T21:51:34.075+01:00Cravate Ariel<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-kzUN-yVmtzw/UnqprVuigpI/AAAAAAAAAuA/QJMf4-S4AJ4/s1600/IMG_20131019_160729.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-kzUN-yVmtzw/UnqprVuigpI/AAAAAAAAAuA/QJMf4-S4AJ4/s400/IMG_20131019_160729.jpg" width="300" /></a></div>
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<div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>Lieu<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><a href="http://1.bp.blogspot.com/-BA_2iSyIOCM/Um9QBDYjUwI/AAAAAAAAAtk/7pwhh0GCq74/s1600/SUPER-U.jpg" imageanchor="1" style="color: cyan; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="49" src="http://1.bp.blogspot.com/-BA_2iSyIOCM/Um9QBDYjUwI/AAAAAAAAAtk/7pwhh0GCq74/s200/SUPER-U.jpg" style="border: none; position: relative;" width="200" /></a></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<span style="color: #444444; font-size: xx-small;">Collombelles</span></div>
<br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;" /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; margin-left: auto; margin-right: auto; padding: 4px; position: relative;"><tbody>
<tr align="center"><td></td></tr>
</tbody></table>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>Marque :</b> Ariel (P&G)</div>
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<b> </b></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>Date : </b>19/10/2013</div>
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<br /></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>J'aime :</b></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
Cravate posée à l'entrée du rayon droguerie... à l'opposé de son emplacement en rayon, malin.</div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
Claims clairs et illustrés.</div>
<div style="background-color: white; text-align: center;">
<span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Mise en avant de la nouveauté et de la marque.</span></span></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<br /></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
<b>J'aime moins :</b></div>
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px; text-align: center;">
Peut-être la praticité du remplissage ? Sinon je cherche encore...</div>
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<br /></div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-44154668174549749102013-11-06T21:38:00.000+01:002013-11-06T21:38:19.014+01:00Présentoir Kéranove<br />
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<a href="http://4.bp.blogspot.com/-p3KjPZeCKOg/Unqla6OWOjI/AAAAAAAAAt0/_mAcN_98s5I/s1600/IMG_20131019_160500.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-p3KjPZeCKOg/Unqla6OWOjI/AAAAAAAAAt0/_mAcN_98s5I/s400/IMG_20131019_160500.jpg" width="300" /></a></div>
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<b>Lieu<span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><a href="http://1.bp.blogspot.com/-BA_2iSyIOCM/Um9QBDYjUwI/AAAAAAAAAtk/7pwhh0GCq74/s1600/SUPER-U.jpg" imageanchor="1" style="color: cyan; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="49" src="http://1.bp.blogspot.com/-BA_2iSyIOCM/Um9QBDYjUwI/AAAAAAAAAtk/7pwhh0GCq74/s200/SUPER-U.jpg" style="border: none; position: relative;" width="200" /></a></div>
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<span style="color: #444444; font-size: xx-small;">Collombelles</span></div>
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<b>Marque :</b> Kéranove (Eugène Perma)</div>
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<b> </b></div>
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<b>Date : </b>19/10/2013</div>
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<b>J'aime :</b></div>
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Bonne visibilité de la marque.</div>
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Les références dans le box avec une organisation claire par couleur.</div>
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Les claims "explicatifs" sur les côtés...</div>
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<b>J'aime moins :</b></div>
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...bien que peu visibles. On aurait pu sûrement les simplifier et les rendre plus visibles.</div>
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Apparté : Imiter le leader sur cette technologie (<a href="http://plv-database.blogspot.fr/2013/09/mechier-garnier.html" target="_blank">Garnier Olia</a> pour ne pas le citer), Kéranove n'est pas seul à le faire, mais poussé à ce point (Nom proche, typos proches, mêmes codes couleurs...) est-ce que ça ne devient pas contre productif ?</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-8990050276152381692013-10-29T07:18:00.001+01:002013-10-29T07:18:44.921+01:00Habillage de linéaire et stop rayon Oral B<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-4_1_F8QdGFo/Um9O5fVrUMI/AAAAAAAAAtc/7tt2ky4qzaI/s1600/IMG_20131019_155806.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://1.bp.blogspot.com/-4_1_F8QdGFo/Um9O5fVrUMI/AAAAAAAAAtc/7tt2ky4qzaI/s400/IMG_20131019_155806.jpg" width="300" /></a></div>
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<b><span style="color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Lieu</span></span><span style="color: #444444; font-family: Arial, Helvetica, sans-serif;"> :</span></b><a href="http://1.bp.blogspot.com/-BA_2iSyIOCM/Um9QBDYjUwI/AAAAAAAAAtk/7pwhh0GCq74/s1600/SUPER-U.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="49" src="http://1.bp.blogspot.com/-BA_2iSyIOCM/Um9QBDYjUwI/AAAAAAAAAtk/7pwhh0GCq74/s200/SUPER-U.jpg" width="200" /></a></div>
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<span style="color: #444444; font-size: x-small;">Collombelles</span></div>
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<b>Marque :</b> Oral B (P&G)</div>
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<b> </b></div>
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<b>Date : </b>19/10/2013</div>
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<b>J'aime :</b></div>
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PLV orange sur fond de packs bleus qui se détache nettement dans un rayon à forte dominace de blanc.</div>
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Adapté au PAV.</div>
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<b>J'aime moins :</b></div>
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Une des joues absente ou qui a déjà "sauté".</div>
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Pour une nouvelle marque, distinguer les franchises Complete et Pro Expert aurait aidé les consommateurs, en particulier pour comprendre l'écart de prix.</div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-9771559857545200122013-10-28T07:53:00.000+01:002013-10-28T07:54:31.665+01:00Cravate Crossmerchandising Ducros<div class="separator" style="clear: both; text-align: center;">
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<a href="http://1.bp.blogspot.com/-pfueDiVKC_g/Um4FhgJHAdI/AAAAAAAAAs4/l8t4F01jQT8/s1600/IMG_20131012_182157.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://1.bp.blogspot.com/-pfueDiVKC_g/Um4FhgJHAdI/AAAAAAAAAs4/l8t4F01jQT8/s400/IMG_20131012_182157.jpg" width="300" /></a></div>
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<a href="http://3.bp.blogspot.com/-xAR92Pq457A/Um4Fwh3LpyI/AAAAAAAAAtA/FaJM-oYDj0U/s1600/IMG_20131012_182216.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-xAR92Pq457A/Um4Fwh3LpyI/AAAAAAAAAtA/FaJM-oYDj0U/s400/IMG_20131012_182216.jpg" width="300" /></a></div>
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<b><b><br /></b></b><b><b></b></b></div>
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<b><b><b><b>Lieu : </b></b><a href="http://3.bp.blogspot.com/-DBbJ4hT-CB8/Um4ISu9cjjI/AAAAAAAAAtQ/oxlXbIp603U/s1600/194x57_logo_market.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="58" src="http://3.bp.blogspot.com/-DBbJ4hT-CB8/Um4ISu9cjjI/AAAAAAAAAtQ/oxlXbIp603U/s200/194x57_logo_market.gif" width="200" /></a></b></b></div>
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<b><br />Marque : </b>Ducros (Mc Cormick)<br />
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<b>Date : </b>12/10/2013<br />
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<b>J'aime :</b></div>
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Dans la guerre des meubles, Maggi n'a pas laissé venir Ducros...</div>
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<span style="color: #444444;"><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;">...qui s'implante sur son propre meuble en cravate ; malin.</span></span></span></div>
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<b>J'aime moins :</b></div>
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<span style="color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Cravate peu quali, rechargement compliqué.</span></span></div>
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Au final, convient parfaitement pour un cross merch temporaire mais inadapté en FDR.</div>
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Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-62728014118455886032013-10-28T07:32:00.000+01:002013-10-28T07:53:42.107+01:00Théâtralisation Foire aux vins E.Leclerc<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-3AhV7pfMxBo/Um4DxJpMFYI/AAAAAAAAAsk/tpmC6k2liLY/s1600/IMG_20131005_150638.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://1.bp.blogspot.com/-3AhV7pfMxBo/Um4DxJpMFYI/AAAAAAAAAsk/tpmC6k2liLY/s400/IMG_20131005_150638.jpg" width="300" /></a></div>
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<b><b>Lieu : </b><a href="http://2.bp.blogspot.com/-EsdLhEDDKYo/UlF7G-3UzLI/AAAAAAAAAr4/lwEEGwfmumY/s1600/nouveau-logo-leclerc+(2).jpg" imageanchor="1" style="color: cyan; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="45" src="http://2.bp.blogspot.com/-EsdLhEDDKYo/UlF7G-3UzLI/AAAAAAAAAr4/lwEEGwfmumY/s200/nouveau-logo-leclerc+(2).jpg" style="border: none; position: relative;" width="200" /></a></b></div>
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<tr><td class="tr-caption" style="font-size: 12px;">Clichy</td></tr>
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<b><br />Marque : </b>Divers<br />
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<b>Date : </b>05/10/2013<br />
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<b>J'aime :</b></div>
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La transformation de l'allée centrale en "cave géante".</div>
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<span style="color: #444444;">MEA massive de champagnes entrée qui impressionne..</span></div>
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Du personnel assez nombreux pour animer cette OP massive.</div>
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<b>J'aime moins :</b></div>
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La pauvre OP beauté qui avait lieu en même temps doit jouer les seconds rôles.</div>
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<a href="http://4.bp.blogspot.com/-Rv5VAoHlHE0/Um4Dul7T9gI/AAAAAAAAAsc/607BaOxqhfQ/s1600/IMG_20131005_150721.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-Rv5VAoHlHE0/Um4Dul7T9gI/AAAAAAAAAsc/607BaOxqhfQ/s400/IMG_20131005_150721.jpg" width="300" /></a></div>
Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0tag:blogger.com,1999:blog-5062506084172006136.post-60833798808205647892013-10-06T17:07:00.004+02:002013-10-06T17:07:36.805+02:00Ilot Signal<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-qPRmMysNHWQ/UlF5i85SrpI/AAAAAAAAArs/g_0-wIWSmxo/s1600/IMG_20130909_120309.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-qPRmMysNHWQ/UlF5i85SrpI/AAAAAAAAArs/g_0-wIWSmxo/s400/IMG_20130909_120309.jpg" width="300" /></a></div>
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<b><b>Lieu : </b><a href="http://2.bp.blogspot.com/-EsdLhEDDKYo/UlF7G-3UzLI/AAAAAAAAAr4/lwEEGwfmumY/s1600/nouveau-logo-leclerc+(2).jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="45" src="http://2.bp.blogspot.com/-EsdLhEDDKYo/UlF7G-3UzLI/AAAAAAAAAr4/lwEEGwfmumY/s200/nouveau-logo-leclerc+(2).jpg" width="200" /></a></b></div>
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<tr><td class="tr-caption" style="font-size: 12px;">Clichy</td></tr>
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<b><br />Marque : </b>Signal (Unilever)<br />
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<b>Date : </b>03/09/2013<br />
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<b>J'aime :</b></div>
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Visibilité de la marque.</div>
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<span style="color: #444444; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif;"><span style="font-size: 15px; line-height: 20px;">Massification en îlot qui renforce la visibilité.</span></span></div>
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Message pédagogique.</div>
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<b>J'aime moins :</b></div>
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La réalisation moyenne : Arche qui menace de tomber, pas de jupe cache palette.</div>
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Nathanhttp://www.blogger.com/profile/17998667938094070648noreply@blogger.com0